And what we'd build for yours — HVAC, plumbing, electrical, or roofing in the DMV.
By Carlos Aguilar — owner, Atlas General Contractors LLC · founder, Evolvus Automat
The HVAC search industry average is 4–6%. Verified, last 30 days.
30 min · No sales theater
Atlas at a glance
Atlas General Contractors is my HVAC business. I started it before Evolvus, and I still run it. Three service lines, NoVA + Maryland + DC, one phone number that has to ring on weekends. Same job every contractor reading this knows: phones don't always get answered, leads slip, missed estimates cost real money.
Why on our own business first
Most agencies pitch you a system they've never run themselves. I built ours on the business I'd lose money on if it broke.
Every keyword we test, every landing page we ship, every tracking change — that's my ad budget. If a campaign tanks, my phone stops ringing. So we test patterns on Atlas first. The ones that work become services. The ones that don't get killed quietly. You only see what survived contact with a real HVAC P&L.
What we built
Atlas runs on a stack we built piece by piece — paid traffic, landing pages, tracking, ad copy, and a weekly cycle that watches what's working and shifts spend. Here's the shape of it.
Every call and every form lands tied to the keyword that paid for it.
One page per service, not one page for everything.
Buying intent, not curiosity.
Winners get fed, losers get cut, weekly.
The same one runs on Evolvus and Atlas.
The numbers
18.7%
CTR — Maryland heat pump rebates campaign
HVAC search industry average: 4–6%
108 clicks
across enabled campaigns
$6.20 CPC
average · industry typical $8–15
Honest part: we're in the middle of a conversion-rate optimization phase right now. The engine and the tracking are sound — that's why the click numbers look the way they do. The landing-page funnel is the active iteration. We'd rather show you the agency mid-iteration than hand-pick a case study from a year ago.
30 min · No sales theater · Credited 100% to your build
How we'd work with you
30-min call where we map your service lines, current ad spend, and where calls are dropping.
2-week sprint to ship the funnel: campaigns, pages, tracking, copy.
3-month minimum so optimization actually has time to work.
30 minutes, what changed, what's next, what's still broken.
After the 3-month minimum you're month-to-month with no penalty.
Tiers
Three tiers. Audit first — $500, credited 100% to your build if you sign on. That way you don't gamble on the build before knowing what's in it for you.
Right for most established trades
$6,000 setup
+ $1,200/mo retainer
3-month minimum
Multiple service lines, full lead engine, monthly review call where we walk through what changed and what's next. Right tier for established trade businesses already running $1K+/mo in ad spend.
Book your $500 Skills AuditTest before scaling
$2,500 setup
+ $500/mo retainer
3-month minimum
One service line, one campaign, one landing surface. Tracking wired end-to-end, monthly report on what spent and what converted. Right tier if you want to test before scaling.
Book your $500 Skills AuditOperator Partner
$15,000+ setup
+ $2,500/mo retainer
3-month minimum
Multi-location, custom CRM integration, dedicated build team. Priority SLA, unlimited automation scope. Right tier when one shop has outgrown itself or you're running multiple locations.
Book your $500 Skills AuditFrequently asked
You've read enough. The audit is $500. If you sign on, it credits 100% to your build. 30 minutes, no sales theater.
Book your $500 Skills Audit →